Helle Vestergaard Poulse launched the Scandinavian brand in 2013, naming her brand Anni Lu after her mother Anni and daughter Luella. Each sentimental piece of Anni Lu jewellery is made by hand. These beautiful pieces showcase the brand’s passion for colours and playful combinations. The key to wearing the range is to layer up each piece for a unique look. Shop the full range of Anni Lu earrings, bracelets and more